A $200M Israeli exit proves the oldest sales rule: go where nobody else will.

Amazon Web Services just bought an Israeli Start-up, CloudEndure for the above sum.

What's the lesson we learn?

Since the beginning of time, Sales and Business people were always on the lookout for the best goods out there.

However, in the 21st, global, century, there's a HUGE competition for those "goods" - be it a product, a company, business or a service.

The solution? Think outside the box and go where no man has gone before (like the North of Israel).

Thank you Hula Valley - Community of Entrepreneurs in the Eastern Galilee for a great day, taking us out of LinkedIn and into real life!