Portrait of Tal Paperin, fractional CRO and B2B sales leader

Fractional CRO · VP Sales · B2B Revenue Leadership

The sales leadership a company can't afford to hire full-time.

I build and run B2B revenue functions for companies that need senior sales leadership now, without the cost and commitment of a full-time executive.

Over 20-plus years across four continents, I have sold hands-on and then led as VP of Global and International Sales, building and running revenue functions from zero. I work in English, Hebrew, Russian and Chinese. I hold two B.A.s from the Hebrew University of Jerusalem, in International Relations and in Chinese.

Trusted by global brands, manufacturers and growth companies
PepsiCo Mars Del Monte Zespri Mehadrin MassChallenge University of Saskatchewan Palram Applications Filtersafe TAG Medical BT9 Source MotorRad Alava Lone Star Tracking ePropertyCare ClinicMind Supra National Express

Proof

Senior revenue leadership, measured in outcomes.

$20M
ARR managed
30+
B2B companies rebuilt
4
Continents
40+
Recommendations
Signature deal · Palram

Signed Hornbach and Brico Depot as distributors, opening two of Europe's largest DIY retail channels for a manufacturer that had been locked out.

Case Studies

Brought in to build the engine, not just advise on it.

KanduAI

Ariel Shemesh, Co-founder & CEO

Brought in as fractional VP of Sales from day one, I rebuilt the engine from scratch and carried it through a full product pivot.

  • Defined the ICP
  • Built the outbound playbook from zero
  • Hired and trained SDRs
  • Launched the motion twice through a pivot
  • Rebuilt ICP, messaging and GTM

Founder-led IoT business

Thomas Remmert, Co-Founder & CTO

A small IoT business with little sales and marketing experience needed a full revenue function it could not staff. I delivered it at a fraction of the cost.

  • Built the sales strategy
  • Selected and implemented the CRM
  • Built and trained the sales team
  • Delivered VP-level capability at fractional cost

Method

A clear path from diagnosis to revenue.

01

Company

Understand the business, the economics and what winning actually looks like.

02

Product

Sharpen the value, the positioning and the reason a buyer chooses you now.

03

Geography

Pick the right markets and channels, and the order in which to win them.

04

Tactics

Build the playbook, the team and the motion that turns all of it into pipeline.

Then we implement. The point was never the diagnosis. It was the revenue.

Work With Me

Three ways to work with me.

One value ladder, three levels of involvement. Take the system and run it yourself, get a leader to own it with you, or hand the whole function off.

Do it yourself

TheDealMentor.AI

From $149/mo

A virtual CRO platform that gives you the system and daily guidance to sell yourself, built for founders who want to own the motion.

Explore TheDealMentor.AI
Hand it off entirely

KSW Solutions

Outsourced sales

A full team that hires, trains, manages and sells on your behalf, so the entire revenue function lives outside your headcount.

Visit KSW Solutions

Engagements

Fractional CRO, priced by commitment.

Pick the level of involvement your stage needs. Every engagement is me, personally, owning the revenue leadership.

Part-time guidance

Starter

$6,000 /mo

For founders who need senior direction, structure and a plan, while they keep running the day-to-day selling.

Book a Call
Full-time-equivalent

CRO Ownership

$22,000 /mo

For companies that need a CRO to fully own revenue, the team and the number, without a permanent executive hire.

Book a Call

For context, a salaried CRO runs $250,000 and up all in, once you add equity, bonus, severance risk and a long hiring cycle. Even full-time-equivalent ownership here is a fraction of that, with none of the long-term lock-in.

In Their Words

What people who have worked with me say.

"We brought in Tal Paperin as our fractional VP of Sales from day one at KanduAi. He wasn't just a consultant, he acted as a true VP of Sales. He defined our Ideal Customer Profile, built our outbound playbook, hired and trained SDRs, and launched our outbound motion twice. If you're a founder trying to launch or relaunch sales from zero, Tal is who you want in your corner."

Ariel Shemesh, Co-Founder & CEO at KanduAI

"Tal has been a pleasure to work with. I own and operate a small business in the IoT sector, and have very little experience in sales and marketing. Tal was able to quickly develop a strategy for us, implement a CRM, and start building and training our sales team. If you are a small (or large) business needing to get your sales and marketing straightened out, Tal is your guy."

Tommy Remmert, Co-Founder and CTO of LoneStar Tracking

"If you are looking for someone who understands sales, Tal is your address. His grasp on the overall sales process, how to move a prospect forward and his on point grasp of how to move your business forward is invaluable. Follow him. Listen to him. Take his advice. Grow your business as a result."

Helen Gottstein, Public Speaking, Executive Communications & Strategy

"Tal is a hard-working and trustworthy person. I have experience as a client, a partner and working for him directly. He is a man of his word, delivers on what he promises. A competent salesperson and strategist I would recommend him to any company wanting a fractional sales leader, channel manager or strategist."

Steve Burton, CRO, The Point Company

"Working with Tal has been impactful. He helped us understand where the issues were in our sales process and provided us a roadmap to increase sales by creating custom SOPs and demonstrating every step very clearly. He is very responsive and communicates well. Highly recommended."

Amitay Stern, CEO at TypoDuctions and DRIFT

"Tal is a sharp and smart marketer. In a short conversation, he was able to understand and analyze complex problems of understanding the market, customer analysis, and consumer mapping. He brought us quick and good solutions that do the job."

David Gallula, Ph.D., Head at UED Research Institute, CEO at ProUX

"With just an initial 15 minute consulting call with Tal, I was able to identify new approaches that I am confident will lead to a significant increase in successful prospect meetings in the future. Tal was friendly, gracious with his time, and a good listener. Having attended trainings, workshops, and read books, this session was one of the most helpful resources I have encountered."

Michael Teichberg, Founder, InventivHR

"Tal provided me with wise advice. He listened to me and asked great questions that showed an advanced level of understanding and attention, and then gave very helpful advice and shared his ways of thinking on the matter. I was most impressed by his methodical way of thinking and experimenting in sales."

Neriya Rosner, Founder and CEO of SpecBite

"Tal is a real professional! I've asked him to provide an opinion on commercialization of a medical device product. What I received is a deep dive into entire world of terms, key players and possibilities and, on the other hand, a clear recommendation and a guidance for proper planning of my next steps."

Yakov Nedlin, Founder at LIBACCORD

"I had a great experience working with Tal Paperin. He gave me some great insight and ideas about how to take my business to the next dimension. He provides an array of services to help businesses make more money from domestic or international expansion. I would recommend using them for sure."

Sherman Barnes II, Head of Sales & Marketing, Trio Trucking Inc

"KSW is an incredible resource, but more importantly, there are very few people as talented as Tal when it comes to sales strategy. He helped close a publicly traded company for my startup."

Huw Nierenberg, Co-Founder, ePropertyCare

"I had the pleasure to work with Tal. I can tell that Tal is a great team player, very energetic and enthusiastic to get things done. He was always willing to help and share his experience in international sales and project management. He is practical, analytic with solving skills and nice to have around!"

Luisa Arroyave, Senior Manager, Walmart Global Sourcing

"Tal Paperin has everything you want and need in a solutions consulting company: years of experience in both pre and post sales, connections in all the BRIC countries, knowledge in how to standout in many different types of markets, and more ways to increase your company's profitability."

Gabriel Heifets, HW Lead Engineer, Annapurna Labs (Amazon)

"Tal has the knowledge and deep understanding to analyze and map the market competition in order to promote the comparative advantage for any category of products. Tal is the one you would like to have as your team leader."

Barak Kav, CEO at TAG Dental LTD (Global)

"Tal is extremely enthusiastic about his job, smart, professional and thorough, and was a pleasure to work with."

Daniel Weiser, Sr. Director BD & Sales, Americas at Silicom Ltd.

"Tal has great negotiating skills and secured several big deals for the company. He is incredibly capable and is a huge asset to any company that he works for."

Laura Gillman, Meshi Pharm

FAQ

Questions, answered.

What is a fractional CRO?

A fractional CRO is a senior revenue leader who owns your sales function part-time. You get the strategy, systems and hands-on leadership of a Chief Revenue Officer at the time commitment your stage actually needs, instead of a full-time salary.

How much does it cost?

Engagements are keyed to time commitment. Starter part-time guidance is $6,000 a month, Growth half-time hands-on is $12,000 a month, and full-time-equivalent CRO Ownership is $22,000 a month. A salaried CRO runs $250,000 and up all in, so even full ownership here is a fraction of that.

How is this different from a full-time hire?

You get senior leadership from day one, with no equity, no bonus, no severance risk and no long hiring cycle. You scale the commitment up or down as the business changes, instead of carrying a fixed executive cost before the revenue is there to support it.

Which industries do you work with?

B2B companies across software, technology, manufacturing and industrial products. The common thread is a real product and a sales motion that needs to be built, fixed or scaled, not a specific vertical.

Do you work with US companies?

Yes. US companies are a core focus, and engagements run on US business hours. I work in English, Hebrew, Russian and Chinese, so cross-border and international sales are well within scope.