Case Studies

Brought in to build the engine, not advise on it.

Real companies, real problems, real ownership. Here is what I have built and fixed, across startups, IoT, manufacturing, medical devices, retail and SaaS, on four continents.

KanduAI

AI SaaS startup, Fractional VP of Sales

An early-stage AI startup with no sales engine. They needed someone to build it from day one, then it survived a full product pivot.

  • Owned go-to-market end to end as fractional VP of Sales from day one
  • Defined and validated the ICP, positioning and messaging
  • Built the outbound playbook and motion from zero
  • Hired, trained and managed the SDR team
  • Relaunched the entire go-to-market through the pivot, twice
ResultA working outbound engine, rebuilt from scratch through a pivot, with speed and precision.

LoneStar Tracking

Founder-led IoT business, Outsourced sales leadership

Strong marketing, but a sales engine that was not converting, and founders with little sales experience.

  • Built the entire sales strategy and motion from scratch
  • Selected and implemented the CRM and the sales stack
  • Built the process, the playbook and the pipeline
  • Recruited, hired and trained the sales team
  • Ran the team and the motion day to day
ResultFull VP-level sales leadership at a fraction of the cost of a hire.

Bacsoft

Israeli IIoT, backed by Japan's SUN Corp, VP of Global Sales

An IIoT company that needed a global sales strategy, a channel network, and the ability to win complex public-sector deals.

  • Owned the global sales strategy
  • Recruited and managed distributors worldwide
  • Ran direct B2B sales of SaaS, hardware and services
  • Led B2G: RFIs, RFQs and complex government projects across the globe
  • Managed marketing and marcom
ResultA global channel and a B2G pipeline built for a company selling complex IIoT internationally.

Palram

Global manufacturer, Eastern Europe market entry

A global manufacturer convinced there was no money in Eastern Europe, so they stayed out.

  • Built the market-entry strategy and milestone plan
  • Mapped the channel and the real decision-makers on the ground
  • Led every negotiation personally
  • Signed multiple distributors and retail chains across the region
ResultProduct on shelves in a market the company had written off, proving there was real money in Eastern Europe.

BT9

IoT and SaaS, International sales across FSU, EU and APAC

A company that needed an entire international sales operation built from the ground up.

  • Built an international sales operation from zero across the FSU, the EU and APAC
  • Ran direct sales of SaaS, hardware and services
  • Recruited and managed the distributor network
  • Hired, trained and ran the team day to day: SDRs, post-sales and tech support
ResultA working international sales engine across three regions, built from scratch.

TAG Medical

Medical devices, International sales and marketing, EU

A medical device manufacturer expanding into the EU that needed both a sales motion and a marketing function.

  • Ran international sales across the EU
  • Drove direct B2B sales of medical equipment
  • Recruited and managed distributors
  • Built and ran the entire marketing department, online and offline
ResultA sales and marketing engine for medical devices across European markets.

SOURCE Vagabond

Consumer products, North American retail

An Israeli brand that needed to crack large US retailers and big-box chains.

  • Sold direct to large retailers and big-box stores across North America
  • Recruited and managed distributors
ResultProduct into major North American retail, from an unknown overseas brand.

Synergix

Scientific SaaS, North America

A scientific SaaS company selling to a hard, technical US buyer: universities, research labs and pharma.

  • Drove direct B2B SaaS sales to universities, research facilities and pharma companies
  • Wrote the sales scripts and the playbook the reps used
  • Led and motivated the sales effort
ResultSaaS sold into US academia and pharma, a long, technical, high-trust sale.

What clients say

"We brought in Tal Paperin as our fractional VP of Sales from day one at KanduAi. He wasn't just a consultant, he acted as a true VP of Sales. He defined our Ideal Customer Profile, built our outbound playbook, hired and trained SDRs, and launched our outbound motion twice. If you're a founder trying to launch or relaunch sales from zero, Tal is who you want in your corner."

ASAriel Shemesh, Co-Founder & CEO at KanduAI

"Tal has been a pleasure to work with. I own and operate a small business in the IoT sector, and have very little experience in sales and marketing. Tal was able to quickly develop a strategy for us, implement a CRM, and start building and training our sales team. If you are a small (or large) business needing to get your sales and marketing straightened out, Tal is your guy."

TRTommy Remmert, Co-Founder and CTO of LoneStar Tracking

"If you are looking for someone who understands sales, Tal is your address. His grasp on the overall sales process, how to move a prospect forward and his on point grasp of how to move your business forward is invaluable. Follow him. Listen to him. Take his advice. Grow your business as a result."

HGHelen Gottstein, Public Speaking, Executive Communications & Strategy

"Tal is a hard-working and trustworthy person. I have experience as a client, a partner and working for him directly. He is a man of his word, delivers on what he promises. A competent salesperson and strategist I would recommend him to any company wanting a fractional sales leader, channel manager or strategist."

SBSteve Burton, CRO, The Point Company

"Working with Tal has been impactful. He helped us understand where the issues were in our sales process and provided us a roadmap to increase sales by creating custom SOPs and demonstrating every step very clearly. He is very responsive and communicates well. Highly recommended."

ASAmitay Stern, CEO at TypoDuctions and DRIFT

"Tal is a sharp and smart marketer. In a short conversation, he was able to understand and analyze complex problems of understanding the market, customer analysis, and consumer mapping. He brought us quick and good solutions that do the job."

DGDavid Gallula, Ph.D., Head at UED Research Institute, CEO at ProUX

"With just an initial 15 minute consulting call with Tal, I was able to identify new approaches that I am confident will lead to a significant increase in successful prospect meetings. Tal was friendly, gracious with his time, and a good listener. This session was one of the most helpful resources I have encountered."

MTMichael Teichberg, Founder, InventivHR

"Tal provided me with wise advice. He listened to me and asked great questions that showed an advanced level of understanding and attention, and then gave very helpful advice and shared his ways of thinking on the matter. I was most impressed by his methodical way of thinking and experimenting in sales."

NRNeriya Rosner, Founder and CEO of SpecBite

"Tal is a real professional! I've asked him to provide an opinion on commercialization of a medical device product. What I received is a deep dive into entire world of terms, key players and possibilities and, on the other hand, a clear recommendation and a guidance for proper planning of my next steps."

YNYakov Nedlin, Founder at LIBACCORD

"I had a great experience working with Tal Paperin. He gave me some great insight and ideas about how to take my business to the next dimension. He provides an array of services to help businesses make more money from domestic or international expansion. I would recommend using them for sure."

SBSherman Barnes II, Head of Sales & Marketing, Trio Trucking Inc

"KSW is an incredible resource, but more importantly, there are very few people as talented as Tal when it comes to sales strategy. He helped close a publicly traded company for my startup."

HNHuw Nierenberg, Co-Founder, ePropertyCare

"I had the pleasure to work with Tal. I can tell that Tal is a great team player, very energetic and enthusiastic to get things done. He was always willing to help and share his experience in international sales and project management. He is practical, analytic with solving skills and nice to have around!"

LALuisa Arroyave, Senior Manager, Walmart Global Sourcing

"Tal Paperin has everything you want and need in a solutions consulting company: years of experience in both pre and post sales, connections in all the BRIC countries, knowledge in how to standout in many different types of markets, and more ways to increase your company's profitability."

GHGabriel Heifets, HW Lead Engineer, Annapurna Labs (Amazon)

"Tal has the knowledge and deep understanding to analyze and map the market competition in order to promote the comparative advantage for any category of products. Tal is the one you would like to have as your team leader."

BKBarak Kav, CEO at TAG Dental LTD (Global)

"Tal is extremely enthusiastic about his job, smart, professional and thorough, and was a pleasure to work with."

DWDaniel Weiser, Sr. Director BD & Sales, Americas at Silicom Ltd.

"Tal has great negotiating skills and secured several big deals for the company. He is incredibly capable and is a huge asset to any company that he works for."

LGLaura Gillman, Meshi Pharm

"I had the pleasure of meeting Tal to discuss strategies and ideas for developing my business and improving sales. Tal had excellent ideas and opinions that I will be putting to use in the coming months. I highly recommend Tal for your business."

DTDaniel Tarlow, GK8 by Galaxy (Nasdaq: GLXY)

"After great achievements in a rapidly growing company (Mobileye, an Intel Company), Tal listened carefully and gave concise, precise advice of great value, on negotiating projects by added value and expanding global markets through more personalised channels. He has a rare talent for thinking in-depth and forward."

JRJudith Rozen-Romano, Founder & CEO, Divine Italy

"Having Tal as a contact is valuable. Having him in your corner is priceless. He is always prepared with insights and market focus, so every minute with him is energised and filled with possibility. He extracts the essence of any business idea and distils it into action and a roadmap to your goal."

DZDaniel Zatman, Co-Founder, Qii78

"I worked alongside Tal on the BizDev and Sales team at TAG Dental. I was always impressed by his professionalism and personal qualities. Tal brings creative problem-solving, wide cross-discipline knowledge and a willingness to do whatever it takes to get a productive result."

BLBar Libach, Global Head of Sales & BD, MIS Implants Technologies

"I needed sound, no-bs advice on sales and marketing for a new business. Tal didn't hesitate to help, and his advice really put things into perspective. It became obvious that Tal is not only an expert in his field, but also a gracious person willing to help others."

HBHans Bronkhorst, IT Manager, Bauwatch Group

"I had the honor of working with Tal for over a year. He proved himself professional, dedicated and a valuable asset. Tal is methodical with great attention to detail, combined with the ability to see the big picture and excellent people skills, which made him a pivotal figure in every project."

YRYair Rosenzweig, VP Sales & Services, Galcon

"We brought in Tal Paperin as our fractional VP of Sales from day one at KanduAi. He wasn't just a consultant, he acted as a true VP of Sales. He defined our Ideal Customer Profile, built our outbound playbook, hired and trained SDRs, and launched our outbound motion twice. If you're a founder trying to launch or relaunch sales from zero, Tal is who you want in your corner."

ASAriel Shemesh, Co-Founder & CEO at KanduAI

"Tal has been a pleasure to work with. I own and operate a small business in the IoT sector, and have very little experience in sales and marketing. Tal was able to quickly develop a strategy for us, implement a CRM, and start building and training our sales team. If you are a small (or large) business needing to get your sales and marketing straightened out, Tal is your guy."

TRTommy Remmert, Co-Founder and CTO of LoneStar Tracking

"If you are looking for someone who understands sales, Tal is your address. His grasp on the overall sales process, how to move a prospect forward and his on point grasp of how to move your business forward is invaluable. Follow him. Listen to him. Take his advice. Grow your business as a result."

HGHelen Gottstein, Public Speaking, Executive Communications & Strategy

"Tal is a hard-working and trustworthy person. I have experience as a client, a partner and working for him directly. He is a man of his word, delivers on what he promises. A competent salesperson and strategist I would recommend him to any company wanting a fractional sales leader, channel manager or strategist."

SBSteve Burton, CRO, The Point Company

"Working with Tal has been impactful. He helped us understand where the issues were in our sales process and provided us a roadmap to increase sales by creating custom SOPs and demonstrating every step very clearly. He is very responsive and communicates well. Highly recommended."

ASAmitay Stern, CEO at TypoDuctions and DRIFT

"Tal is a sharp and smart marketer. In a short conversation, he was able to understand and analyze complex problems of understanding the market, customer analysis, and consumer mapping. He brought us quick and good solutions that do the job."

DGDavid Gallula, Ph.D., Head at UED Research Institute, CEO at ProUX

"With just an initial 15 minute consulting call with Tal, I was able to identify new approaches that I am confident will lead to a significant increase in successful prospect meetings. Tal was friendly, gracious with his time, and a good listener. This session was one of the most helpful resources I have encountered."

MTMichael Teichberg, Founder, InventivHR

"Tal provided me with wise advice. He listened to me and asked great questions that showed an advanced level of understanding and attention, and then gave very helpful advice and shared his ways of thinking on the matter. I was most impressed by his methodical way of thinking and experimenting in sales."

NRNeriya Rosner, Founder and CEO of SpecBite

"Tal is a real professional! I've asked him to provide an opinion on commercialization of a medical device product. What I received is a deep dive into entire world of terms, key players and possibilities and, on the other hand, a clear recommendation and a guidance for proper planning of my next steps."

YNYakov Nedlin, Founder at LIBACCORD

"I had a great experience working with Tal Paperin. He gave me some great insight and ideas about how to take my business to the next dimension. He provides an array of services to help businesses make more money from domestic or international expansion. I would recommend using them for sure."

SBSherman Barnes II, Head of Sales & Marketing, Trio Trucking Inc

"KSW is an incredible resource, but more importantly, there are very few people as talented as Tal when it comes to sales strategy. He helped close a publicly traded company for my startup."

HNHuw Nierenberg, Co-Founder, ePropertyCare

"I had the pleasure to work with Tal. I can tell that Tal is a great team player, very energetic and enthusiastic to get things done. He was always willing to help and share his experience in international sales and project management. He is practical, analytic with solving skills and nice to have around!"

LALuisa Arroyave, Senior Manager, Walmart Global Sourcing

"Tal Paperin has everything you want and need in a solutions consulting company: years of experience in both pre and post sales, connections in all the BRIC countries, knowledge in how to standout in many different types of markets, and more ways to increase your company's profitability."

GHGabriel Heifets, HW Lead Engineer, Annapurna Labs (Amazon)

"Tal has the knowledge and deep understanding to analyze and map the market competition in order to promote the comparative advantage for any category of products. Tal is the one you would like to have as your team leader."

BKBarak Kav, CEO at TAG Dental LTD (Global)

"Tal is extremely enthusiastic about his job, smart, professional and thorough, and was a pleasure to work with."

DWDaniel Weiser, Sr. Director BD & Sales, Americas at Silicom Ltd.

"Tal has great negotiating skills and secured several big deals for the company. He is incredibly capable and is a huge asset to any company that he works for."

LGLaura Gillman, Meshi Pharm

"I had the pleasure of meeting Tal to discuss strategies and ideas for developing my business and improving sales. Tal had excellent ideas and opinions that I will be putting to use in the coming months. I highly recommend Tal for your business."

DTDaniel Tarlow, GK8 by Galaxy (Nasdaq: GLXY)

"After great achievements in a rapidly growing company (Mobileye, an Intel Company), Tal listened carefully and gave concise, precise advice of great value, on negotiating projects by added value and expanding global markets through more personalised channels. He has a rare talent for thinking in-depth and forward."

JRJudith Rozen-Romano, Founder & CEO, Divine Italy

"Having Tal as a contact is valuable. Having him in your corner is priceless. He is always prepared with insights and market focus, so every minute with him is energised and filled with possibility. He extracts the essence of any business idea and distils it into action and a roadmap to your goal."

DZDaniel Zatman, Co-Founder, Qii78

"I worked alongside Tal on the BizDev and Sales team at TAG Dental. I was always impressed by his professionalism and personal qualities. Tal brings creative problem-solving, wide cross-discipline knowledge and a willingness to do whatever it takes to get a productive result."

BLBar Libach, Global Head of Sales & BD, MIS Implants Technologies

"I needed sound, no-bs advice on sales and marketing for a new business. Tal didn't hesitate to help, and his advice really put things into perspective. It became obvious that Tal is not only an expert in his field, but also a gracious person willing to help others."

HBHans Bronkhorst, IT Manager, Bauwatch Group

"I had the honor of working with Tal for over a year. He proved himself professional, dedicated and a valuable asset. Tal is methodical with great attention to detail, combined with the ability to see the big picture and excellent people skills, which made him a pivotal figure in every project."

YRYair Rosenzweig, VP Sales & Services, Galcon

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