I got added to a BDS boycott list. Here is why it helps my business.

A website dedicated to boycotting Israeli companies officially added both me and KSW Solutions to their database. They even gave me my own profile page.

After 20+ years in sales, building revenue teams, closing deals around the world, helping founders grow their businesses, I have finally achieved a new milestone: "Israeli Company"

The funny part?

Most of my clients already know exactly where I'm from. They ask, I tell them, and the answer has never hurt a deal. More often, it helps.

But then I noticed something even funnier.

The site doesn't just list companies. It also recommends alternatives.

Under KSW Solutions?

"No alternatives listed yet."

Imagine spending time building a boycott database and accidentally publishing the strongest testimonial I have received all year.

No alternatives listed. I'll take that.

So to whoever added me to the list: thank you.

I have received recommendations. I have received awards. I have received commission checks. But being officially listed on a boycott website that cannot find an alternative to my company?

That is a new one.

I'll wear that badge with pride.