Target just had its best quarter in 4 years. The reason is positioning, not price.

Target's sales just grew 5.6% - that's their best result in 4 years.

And this happened while:

• energy prices are rising
• consumers are under pressure
• competition from Walmart and Amazon keeps getting stronger

Retail sales in the US also climbed for 3 consecutive months.

So what changed?

Michael Fiddelke took over as CEO earlier this year.

And instead of trying to beat Walmart on price or Amazon on convenience, he pushed Target back toward what originally made people shop there in the first place: interesting products, discovery, emotion, experience.

In other words: positioning.

That's the part many companies completely miss.

I constantly see companies trying to solve growth problems by: hiring more SDRs, adding more salespeople, buying more tools, building more dashboards, automating more outreach......before they even understand WHY buyers should care.

Meanwhile sometimes one experienced operator comes in, sees the actual problem in 10 minutes, changes positioning or strategy, and suddenly the entire company starts moving differently.

That's literally what I do.

I get brought into struggling companies when sales are down, positioning is weak, pipelines are inflated, growth stalls and management can't fully understand what's broken.

Very often the problem is not the salespeople.

The company simply forgot why customers buy in the first place.