Industry
Fractional CRO for Legaltech
Legaltech sells into law firms and general counsel, conservative buyers who move slowly and buy by committee. I build and own the revenue motion that wins those accounts.
Why legaltech sales are hard
Law firms and in-house legal teams are risk-averse, consensus-driven and slow to change tools, with partners, committees and procurement all in the path. Adoption stalls without a clear ROI case and a motion built for cautious, multi-stakeholder buyers, owned by someone senior.
What I build
- An ICP and message for law firms and general counsel
- A motion that handles committees, partners and procurement
- A clear ROI and risk case the buyer can defend internally
- Reps who can run a long, consensus-driven sale
- The pipeline, the forecast and the number, owned end to end
Built for conservative, multi-stakeholder buyers
I have run complex, high-value B2B deals with many stakeholders and formal procurement across four continents. The careful, consensus-driven legal buyer is exactly that kind of sale.
Common questions
Have you sold to conservative, committee-driven buyers?
Yes. Complex, multi-stakeholder deals with procurement and a long road to consensus are the deals I have run for years, the same shape as selling to law firms.
How do you speed up a slow legal sale?
With a clear ROI and risk case the buyer can defend internally, and a motion that keeps every stakeholder moving instead of letting the deal stall.
What does a fractional CRO for legaltech cost?
Typically $6,000 to $22,000 a month depending on involvement, billed monthly with no lock-in.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call