Guide
Interim CRO
When you need a CRO in the seat now, during a gap, a transition or a turnaround, I step in and own the number while you decide on the permanent answer.
When you need an interim CRO
- Your CRO or VP of Sales just left and the number cannot wait
- You are mid-turnaround and need senior leadership immediately
- You are between rounds or in a transition and need a steady hand
- You need to stabilize revenue while you run a full-time search
What I do in the seat
I take ownership of the revenue function from day one: the team, the pipeline, the forecast and the deals. Week one is diagnosis, then I run it, keep the team productive, hold the key deals together, and hand over a healthier function than I found, whether that is to a permanent CRO or back to you.
Interim, fractional, or both
Interim usually means full or near-full time for a defined stretch. Fractional means part of the week, ongoing. I do either, and many engagements start interim during a crisis and settle into fractional once the function is stable.
Common questions
What is the difference between an interim CRO and a fractional CRO?
Interim is typically full-time for a defined period, often to cover a gap or a turnaround. Fractional is part of the week on an ongoing basis. I do both and often move from one to the other.
How fast can you step in as interim CRO?
Fast. Interim engagements exist because the number cannot wait, so I diagnose in week one and am running the function immediately.
Can you hand over to a permanent CRO?
Yes. Part of an interim engagement is leaving a stronger, documented function and a clean handover to whoever takes the seat permanently.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
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