Industry
Fractional CRO for AI Companies
AI startups have powerful products and no repeatable way to sell them. I turn the technology into a motion: ICP, pricing, pipeline, team and the number, without a full-time CRO.
Why AI companies stall on revenue
AI and deep-tech teams are brilliant at the product and improvise the sales. The result is a few design-partner deals and no repeatable motion, unclear pricing, and buyers who are curious but not sure what they are buying. The fix is a sharp ICP, pricing and a motion built for a technical, skeptical buyer, owned by someone senior.
What I build
- An ICP and a value proposition a buyer understands, not a demo
- Pricing and packaging for an AI product that is still evolving
- The outbound and inbound motion, the playbook and the pipeline
- Reps who can sell a technical product to skeptical buyers
- The forecast and the number, owned end to end
Built selling hard technical products
I came in as fractional VP of Sales at an AI startup from day one, defined the ICP, built the outbound motion from zero and rebuilt it through pivots, and I have sold scientific and technical software into universities, labs and pharma. AI buyers are skeptical and technical, exactly where a real motion beats a great demo.
Common questions
Can you sell a technical AI product?
Yes. I have built the sales motion for an AI startup from zero and sold scientific and technical software into skeptical, technical buyers. The win comes from a real motion, not just a demo.
How do you price an AI product that keeps changing?
With packaging and pricing built for where the product is now and able to evolve, tied to the value the buyer actually gets, not to model costs.
What does a fractional CRO for AI companies cost?
Typically $6,000 to $22,000 a month depending on involvement, billed monthly with no lock-in.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call