Industry
Fractional CRO for Digital Health
Digital health sells into hospitals, payers and providers through long, evidence-driven cycles. I build and own the revenue motion that closes those deals, without a full-time CRO.
Why digital health sales are hard
You sell into health systems, payers and providers with long cycles, committees, procurement, compliance and a demand for evidence. Clinical value is not enough on its own; you need a motion built for cautious, multi-stakeholder buyers and someone senior owning the pipeline and forecast.
What I build
- An ICP and message for providers, payers and health systems
- A sales motion that handles committees, procurement and compliance
- Reps who can run a long, evidence-driven, multi-stakeholder sale
- Channels and partnerships where they open doors
- The pipeline, the forecast and the number, owned end to end
Built for medical and regulated buyers
I have built and run sales for medical device companies, including the commercialization path for a medical product, and run complex multi-stakeholder B2B and B2G deals. Digital health sits in that same careful, evidence-driven world.
Common questions
Have you sold into healthcare buyers?
Yes. I have worked on medical device commercialization and run complex, multi-stakeholder regulated deals, the same dynamics as digital health.
Can you handle long clinical and procurement cycles?
Yes. I build a motion that survives committees, procurement and compliance and keeps long deals moving to signature.
What does a fractional CRO for digital health cost?
Typically $6,000 to $22,000 a month depending on involvement, billed monthly with no lock-in.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call