Guide
Fractional CRO for Medical Devices
Medical device sales is a cautious, regulated, high-trust game. I build the commercial function, sales and the channel, for medtech selling into Europe and beyond.
Why medtech is different
The buyer does not gamble. Selling devices and guided-surgery systems means a long, high-trust, regulated sale into clinicians and distributors who need proof, not a pitch. You need a full commercial function, not a single rep.
What I own
- International sales strategy across direct and distributor channels
- Distributor recruitment and management across regulated markets
- Direct B2B sales of devices and systems to clinical buyers
- Where needed, the marketing and marcom that supports a regulated sale
Done before, in real medtech
At TAG Medical I ran international sales of dental implants and digital guided-surgery CAD/CAM systems across the EU, driving direct B2B sales, recruiting and managing distributors across European markets, and building the marketing function, including the company's first video commercials and the launch of its digital CAD/CAM center.
Common questions
Do you have medical device sales experience?
Yes. I ran international sales for a dental implant and guided-surgery company across the EU, both direct to clinical buyers and through a distributor network, and built the supporting marketing function.
Can you sell into regulated European markets?
Yes. Cautious, regulated, high-trust markets are exactly where I have sold medtech, choosing entry markets and building the distributor and direct motion for each.
Do you handle distributors or just direct sales?
Both. Medtech usually needs a distributor network plus direct selling into key accounts, and I build and run both.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call