Industry
Fractional CRO for Proptech
Proptech sells into owners, operators and brokerages, a relationship-driven, slow-to-change industry. I build and own the revenue motion that gets you adopted at scale.
Why proptech sales are hard
Real estate owners, operators and brokerages are relationship-driven, fragmented and slow to adopt new tools, and a pilot in one building rarely rolls out on its own. You need a motion that lands the first accounts, proves ROI on the ground, and turns pilots into portfolio-wide deals, owned by someone senior.
What I build
- An ICP and ROI-driven message for owners, operators and brokerages
- A motion that turns single-site pilots into portfolio rollouts
- Direct sales into large owners and operators
- Partnerships and channels that reach a fragmented market
- The pipeline, the forecast and the number, owned end to end
Built for relationship-driven, on-the-ground sales
I have opened markets on the ground across four continents, sold direct into large accounts and built the channel to reach fragmented buyers. Proptech rewards exactly that mix of direct selling and a real channel.
Common questions
Can you turn proptech pilots into bigger deals?
Yes. The job is building a motion that proves ROI in the first sites and expands pilots into portfolio-wide rollouts, not leaving them stuck as one-offs.
Do you sell direct or through channel?
Both. Proptech usually needs direct sales into large owners and operators plus partnerships to reach a fragmented market.
What does a fractional CRO for proptech cost?
Typically $6,000 to $22,000 a month depending on involvement, billed monthly with no lock-in.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call