For Startups
Fractional CRO for Startups
Startups need senior revenue leadership before they can afford it. That gap is what a fractional CRO fills: I build the motion, hire the team and own the number, without a full-time salary.
Why startups stall on revenue
Most startups get the first deals from the founders and the network, then stall because there is no repeatable motion and nobody senior owns the number. Hiring a $250,000 CRO too early burns runway; hiring junior reps with no leader burns time. A fractional CRO gives you the senior owner now and builds the engine the reps will run.
What I build for a startup
- A validated ICP, positioning and pricing for how you actually get bought
- The outbound and inbound motion, the playbook, the CRM and the pipeline
- The first sales hires, trained and managed, and the ones to replace
- A real forecast the board can trust
- The founders out of every deal and into the right ones
Built for real startups
I have come in as fractional VP of Sales from day one, defined the ICP, built the outbound motion from zero and rebuilt it through pivots. Same discipline whether you are pre-seed or Series B: own the number, build the motion, make the team hit quota.
Common questions
When should a startup hire a fractional CRO?
When the founders are still the only ones closing, or you need a repeatable motion and a forecast before you can justify a full-time CRO. Usually from first revenue through Series B.
Is a fractional CRO affordable for a startup?
Yes, that is the point. You get senior revenue leadership for $6,000 to $22,000 a month, billed monthly, instead of a $250,000-plus full-time salary plus equity.
Will you actually sell or just advise?
I sell and build. I get in the pipeline and the deals, hire and manage the reps, and own the forecast, not a slide deck.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call