Market Entry
Fractional CRO for the US Market
The US is the prize and the place most foreign companies burn cash. I help you enter it the right way: pick the beachhead, build the motion and the team, and open the first accounts, on US hours.
Why foreign companies stall in the US
Companies from Europe, Israel, APAC and beyond bring a product that works at home and run the US sale on home assumptions: the wrong ICP, a message that does not land, no US presence and leadership eight time zones away. The US rewards focus and presence, and punishes a part-time experiment run from abroad.
What I do
- Pick the right beachhead segment instead of spreading thin
- Adapt the ICP, positioning and pricing for the US buyer
- Build the motion, hire the first US reps and manage them
- Open the first accounts and lead the key deals personally
- Stand up the US presence, direct or through partners
Built for cross-border entry into the US
I am based in Israel and work US hours, and I have built and run sales in the US and across four continents and 40-plus countries for foreign and global companies. I know the expensive mistakes before you make them, and I have opened markets others wrote off.
Common questions
Can you take a foreign company into the US market?
Yes. I help pick the beachhead, adapt the ICP, positioning and pricing for the US buyer, build the motion and the first US team, and open the first accounts, working US hours.
Do I need a US entity and US team on day one?
Not always. I help you sequence it: prove the motion first, then stand up the presence and team, direct or through partners, when it is justified.
What does this cost?
Fractional engagements run $6,000 to $22,000 a month depending on involvement, billed monthly with no lock-in, far below a full-time US sales leader.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call