Guide
Fractional VP of Sales
Need someone to build the team and run the sales floor, not just set strategy? That is a fractional VP of Sales. I hire, train and manage the reps and own the pipeline, part-time.
Fractional VP of Sales vs fractional CRO
A VP of Sales runs the sales team and the pipeline day to day. A CRO owns all of revenue, sales, marketing and go-to-market, and the number itself. I do both; the right title depends on whether you need the sales floor run or the whole revenue function owned. Many companies start with a fractional VP of Sales and grow the scope into CRO.
What I own as fractional VP of Sales
- Hiring, training and managing SDRs, AEs and BDs
- The playbook, the talk tracks and the sales process
- The CRM, the pipeline and the forecast
- Coaching reps to quota and replacing who cannot
- Day-to-day management of the sales floor
Built the team before, many times
I have recruited, trained and managed sales teams across four continents and 40-plus countries, from first reps to full floors with SDRs, AEs, post-sales and tech support. I make the team you have hit quota and build the team you do not have yet.
Common questions
What does a fractional VP of Sales do?
Builds and runs your sales team and pipeline part-time: hiring, training and managing reps, owning the playbook, the CRM and the forecast, and coaching the team to quota.
Fractional VP of Sales or fractional CRO?
Choose a VP of Sales to run the sales team and pipeline. Choose a CRO to own all of revenue including marketing and go-to-market. I do both and can grow the scope as you do.
How much does a fractional VP of Sales cost?
Typically $6,000 to $22,000 a month depending on hours, billed monthly with no lock-in, far below a full-time VP salary.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call