Guides and Resources

Guides and resources

Everything I know about fractional revenue leadership, in plain English: how to hire one, what it costs, the ROI, outsourced sales and marketing, and how it works in your industry.

Fractional CRO, explained

  • How to Hire a Fractional CROHow to hire a fractional CRO: when you need one, what to look for, the questions to ask, and what it costs.
  • When Do You Need a Fractional CRO?The clear signs you need a fractional CRO: stalled revenue, no owner of the number, churned VPs, a great product that will not sell.
  • Is a Fractional CRO Worth It?The business case for a fractional CRO: what it costs, what it returns, and how it compares to a full-time hire or doing nothing.
  • What a Fractional CRO Actually CostsA straight answer on fractional CRO pricing: what it costs per month, how that compares to a $250K full-time CRO, what is included, and when each level is worth it.
  • Fractional CRO vs Hiring a VP of SalesTired of $30K-a-month VP of Sales hires you fire in 90 days? A fractional CRO gives you proven revenue leadership with no hiring gamble, no severance, and no lock-in.
  • Fractional CRO vs Outsourced SalesFractional CRO, fully outsourced sales, or a do-it-yourself system? A straight breakdown of which fits your stage, and how to choose.
  • Interim CROAn interim CRO to own revenue during a gap, a transition or a turnaround. Senior leadership in the seat now, hands-on, without a permanent hire.
  • Outsourced CROAn outsourced CRO who owns your revenue function from outside your headcount: strategy, team, pipeline and the number, without a full-time hire.
  • Fractional VP of SalesA fractional VP of Sales who builds and runs your sales team, the playbook and the pipeline, hands-on, without a full-time hire.
  • Fractional Chief Sales OfficerA fractional Chief Sales Officer who owns the sales organization, strategy and number, hands-on, without a full-time executive salary.
  • StartupsA fractional CRO for startups: senior revenue leadership from first revenue to Series B without a full-time hire. The motion, the team and the number.

By industry

  • SaaSA fractional CRO for B2B SaaS: ICP, pricing, the outbound motion, the team and the forecast, owned end to end, without a $250K full-time hire.
  • IoT and HardwareA fractional CRO for IoT and hardware: complex B2B sales of devices, software and services, direct and through distributors, across borders.
  • Medical DevicesA fractional CRO for medical device and medtech companies: regulated, high-trust B2B sales, distributors and direct, across the EU and beyond.
  • ManufacturersA fractional CRO for manufacturers: open new territories and channels, sign distributors and retail chains, and get product onto shelves in markets you wrote off.
  • CybersecurityA fractional CRO for cybersecurity: selling to CISOs through long technical evaluations and channel, owned end to end without a full-time hire.
  • FintechA fractional CRO for fintech: long, compliance-heavy B2B cycles into banks and enterprises, owned end to end without a full-time hire.
  • Defense TechA fractional CRO for defense and dual-use tech: government and B2G sales, RFIs and RFQs, long procurement, owned end to end.
  • AI CompaniesA fractional CRO for AI and deep-tech startups: turning a powerful product into a repeatable B2B sales motion, owned end to end.
  • Digital HealthA fractional CRO for digital health and health tech: long clinical and enterprise cycles into providers and payers, owned end to end.
  • Climate TechA fractional CRO for climate and energy tech: long industrial and utility cycles, projects and channel, owned end to end.
  • FoodtechA fractional CRO for foodtech: selling into retailers, distributors and manufacturers, channel and direct, across borders, owned end to end.
  • AgritechA fractional CRO for agritech: selling into growers, cooperatives, distributors and agribusiness, channel and direct, across borders.
  • Robotics and AutomationA fractional CRO for robotics and automation: complex hardware-plus-software sales into industrial buyers, channel and direct, owned end to end.
  • SemiconductorsA fractional CRO for semiconductor and chip companies: long design-win cycles, OEMs and distributors, global sales, owned end to end.
  • Logistics and Supply ChainA fractional CRO for logistics, supply chain and mobility tech: enterprise and operations buyers, long cycles, channel and direct.
  • InsurtechA fractional CRO for insurtech: selling to carriers, brokers and a regulated, conservative industry through long cycles, owned end to end.
  • ProptechA fractional CRO for proptech and real-estate tech: selling to owners, operators and brokerages in a slow-moving industry, owned end to end.
  • LegaltechA fractional CRO for legaltech: selling to law firms and general counsel, conservative buyers and procurement, owned end to end.
  • HR TechA fractional CRO for HR tech: selling to People and HR leaders in a crowded market, mid-market and enterprise, owned end to end.
  • EdtechA fractional CRO for edtech: selling to schools, universities and districts through budget cycles and procurement, owned end to end.
  • Developer ToolsA fractional CRO for developer tools and infrastructure: bottoms-up adoption plus enterprise expansion, technical buyers, owned end to end.
  • Biotech and Life SciencesA fractional CRO for biotech, life sciences and lab tech: scientific buyers, pharma, research labs and long technical cycles, owned end to end.
  • TelecomA fractional CRO for telecom and connectivity: selling to carriers and operators through RFPs, long procurement and channel, owned end to end.
  • EnergyA fractional CRO for energy, utilities and industrial tech: long project cycles, B2G and channel, owned end to end without a full-time hire.
  • Professional ServicesA fractional CRO for agencies, consultancies and professional-services firms: building real business development beyond founder-led referrals.

Outsourced sales and marketing

  • Outsourced Sales and Marketing DepartmentAn entire outsourced sales and marketing department for hire: the people and the senior management under one roof, via KSW Solutions.
  • Outsourced SDR TeamAn outsourced SDR and BDR team that books qualified meetings, built, trained and managed for you outside your headcount.
  • B2B Lead GenerationB2B lead generation that fills pipeline with qualified meetings, run by an outsourced sales and marketing team with senior leadership.

Market entry

  • US Market Entry for Israeli StartupsBreak into the US market the right way. An operator who has built US and global sales for Israeli and international companies, on the ground.
  • The US MarketA fractional CRO to take a foreign or global company into the US market: pick the beachhead, build the motion and the team, and sell, on US hours.
  • Fractional CRO in IsraelA fractional CRO for Israeli B2B companies selling at home and abroad. Senior revenue leadership, in Hebrew or English, without a $250K full-time hire.

For frum businesses

See the services, the case studies, or tell me where revenue stalled.